Making it Big Case Study

Making it Big Case Study Introduction Building strategies is necessary for efficient running of any business Company. The kind of strategy built and implemented determines the level of progress within the Company. Strategies are usually built based on various conditions which may include; the current status of the Company, the Company’s policies and ability to focus ahead based on competitive moves and business approaches.Advertising We will write a custom essay sample on Making it Big Case Study specifically for you for only $16.05 $11/page Learn More The company’s management must have action plan that enables them have competitive advantage over other related companies within the industry. This case study focuses on the strategies that Make It Big Company took for the purposes of increasing the Company’s market share and stabilizing its financial base. The effects and implications of the chosen strategies are explored based on business and marketing principles (Winn 185-196). Identification of key elements of MIB strategy One of Make It Big (MIB) Company’s strategies used to bring back customers is the use of mail order roster and increased use of internet where the Company’s product portfolio is posted. The company also embarked on printing more catalogs and went into the business of exchanging mailing lists with other companies. All the strategies applied by MIB focused on growth of the business, attracting more buyers, achieving specific performance targets and also for the purposes of effective competition within the market. Strategies used in the initial stages were based on independent decision making. This was done by MIB CEO. She never made any consultations because she believed in her own leadership capabilities (Winn 185). MIB focused on operations-driven activities which enabled achievement of its goal. These activities included means through which quality of products could be improved, reinforcement of customer service relations and the processes undertaken on resource management (Winn 185-190). The selection of the management team in MIB was basically based on experience and educational background (Winn 194). Identification of the strategies MIB uses Make It Big Company used the idea of partnership, mail order concept and catalogs in accomplishing its goals. The Company’s targets were the fat and oversize women within the society. This shifted their focus to making clothes that could serve the interests of fat people besides making them attractive and more acceptable within the community. The company’s strategy included some political aspect that fought against discrimination based on people’s body size. The strategy focused on improving the self-esteem of the oversize women by providing them with comfortable type of clothing.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company also focused on using skilled employees, for example the CEO employed one of her friend who was very experienced and skilled in sewing. The company utilized the abilities of expert seamstresses through whom they hired more other employees to work for the company. These services offered by other workers provided sufficient work force to the benefit of MIB (Winn 189-190). Make It Big (MIB) Company embarked on manufacturing clothing on order, this was based on different seasonal colors which provided customers with variety of choices. On the other hand the building financial base for MIB depended on personal savings and credit obtained from banks; this enhanced its financial capability. MIB had the initiative of using the mail order in expanding the company’s business operations. The advertising strategy used at the start of operations was through the word of mouth and posters which were placed along the road, this ensured the expansion of the mailing list, and hence led to improvement of sales (Winn 190). Frequent attendances on trade shows by the CEO gave the company ability to up-date its manufacturing services and locate new product designs. This made it possible for MIB to obtain materials from different sources based on consumer desires and needs. The Company targeted main categories of wear starting from career, sports, casual amongst other cloth’s categories. MIB sold most of its merchandise through catalogues, sales from website was majorly through the same loyal customers (Winn 192-193). MIB up-graded it’s advertising strategy to incorporate radio and newspaper. They also targeted house parties which helped in improving the company’s sales. In order to counter the high rise of independent retailers within the industry, they resorted into consolidation and strict branding of their products; this idea gave clear identification as well as distinction from other products within the market. Other than branding they focused on regulating prices of their goods and improving the nature of service delivery they rendered to consumers. However, other competitors had invested in the new technology of using computers to give and keep detailed information on customers which assisted in easy mailing since consumers were contacted directly (Winn 192). Personal information on loyal customers was easily accessed and this also created channels on how to reach bulky customers. Incorporation of team building and communication programs were good strategies that helped employees within the company to work as a team, hence driving towards common goal. The good relation amongst employees and between MIB and other business partners favored the Company in terms of cash flow. This contributed towards easy marshalling of resources and the installation of efficient communication and operating system that made it easier for the management to carry out their activities with lots of ease (Winn 192).Advertising We will write a custom essay sample on Making it Big Case Study specifically for you for only $16.05 $11/page Learn More Evidences that the strategy is or is not working The strategy of beefing up information at the website did not materialize since it only attracted people who never turned up to purchase any of the advertised items (Winn 185). The Company’s CEO commented that she couldn’t manage improving the Company’s performance on her own despite many trials. She needed the help of other advisors from the Company ranks. The CEO realized the necessity of bringing on board fresh blood that could help in making the Company’s prime decisions. MIB proves not to be bottom- line performer since the CEO considered strategy management as secondary to other issues. These strategies at some point were realized not to be in agreement with the Company’s vision (Winn 193). Make It Big had difficulty in predicting what would sell at spec ific season of the year (Winn 190). The issue of using partnership failed to work at the start since both the partners had conflicting interests and goals, this made Cynthia to buy back her partners shares to allow her be in full control of MIB businesses (Winn 191). The apparel industry experienced great competition from various manufacturers who were interested in making super size range of clothing, most of the Companies operated as joint ventures. This gave a big challenge to MIB since it operated solely under one manager and later recruited other managers who were required to focus only on production processes. The other duties of financial management and overall sales were under the supervision of the CEO. The CEO became ignorant of her main duty of making and creating strategic plans for the benefit of MIB Company (Winn 193). However, her abilities on financial management assisted the company to carefully monitor cash-flow hence keeping the company’s resources in good check. MIB strategy of recruiting committed and qualified employees ensured efficient implementation of strategies, good management and profitable progress within the company. The managers had the ability of undertaking multiple tasks and responsibilities which at times prove costly on production process due to fatigue. The other contribution of the new management was the up-dating of the computer network which made it easier to operate with customers. The accounting system also realized improvement through the computer system hence made it easier for the management of resources (Winn 195-196).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other evidence of strategy not working was the kind of indecision the CEO found herself in. She placed goal achievement as one of the Company’s priority but lacked means on how to achieve the targeted goals. The CEO feared investing in new ventures due to lack of enough skilled manpower that could compete favorably within the markets competitive environment. There was need for recruiting experienced management team that could help in managing risks within the Company. MIB experienced low sales and departure of top managers like the general manager. This was because MIB had difficulty in maintaining and retaining right employees due to poor relations from the CEO, she lacked enough qualifications that could enhance her confidence in such a high position. The CEO reached a point where she was unable to predict the requirements for the Company after expansion. Inability to direct organizational change was very evident; the Company failed to identify general manager with enough e xperience and qualifications who could drive changes through appropriate actions in various sectors like in mailing services (Winn 195). This is because MIB operated on the same principles the Company used when it was starting, the same operating principles could not work any further. For MIB to realize growth and expansion it required adept leadership and different skill from that set when it was starting. This included recruiting new CEO and overhauling the whole management team (Winn 196). Conclusion The management team should have the capability of matching the organization’s structure to its strategies which allows for efficient execution of the Company’s capabilities and competencies. It is necessary for a firm to have a strong resource base which helps in enhancing its capabilities to deliver quality services to consumers as well as competing favorably within the market. Winn, Joan. Making It Big case study. Entrepreneurship theory and practice. CA: Baylor Univ ersity Press, 2004. 185-196. Print.

How To Make Violet or Purple Fire

How To Make Violet or Purple Fire Violet flames are very easy to make. All you do is sprinkle salt substitute on your fire. Salt substitute contains potassium chloride and potassium bitartrate. If you are familiar with the emission spectra from flame tests, youll recognize that potassium salts burn violet or purple. The color seems more of a blue-violet, but you can get a more reddish purple if you mix a little strontium from the red fire tutorial in with the salt substitute. Keep in mind that violet is not one of the colors your eyes see really well. The subtle glow of these flames can be completely overwhelmed by the colors from trace impurities. This means two things: Use as pure a fuel as you can. I used Heet fuel treatment, which is methanol. If you sprinkle the salt substitute on your wood-burning campfire, the flames will change color, but the color wont necessarily be violet.Use salt substitute and not lite salt. Lite salt is a mixture of normal table salt (sodium chloride) with potassium salts. The yellow from the sodium will overpower the violet from the potassium. Watch a video of this project.

Reading reflection 9 Essay Example | Topics and Well Written Essays - 500 words

Reading reflection 9 - Essay Example On most occasions, people sentenced to death normally use this term as a ground of defense. Proving their innocence through this ground of defense is an efficient and effective manner of receiving their freedom. Reflecting further on this notion of wrongful convictions, I came to realize that the best and most efficient method of exonerating these people is through the use of DNA evidence. My interest in the reading made me to research on a case that involved a person who was wrongfully convicted, and thereafter released. I settled on Joe D Ambrosio, who was released on March 2010. Ambrosio was convicted in 1989 for the murder of Klann, but during his trial, prosecutors failed to produce evidence that was exonerating him, despite such evidence being in their possession (Free and Ruesink, 2012). Ambrosio was released by judge Synerberg for wrongful conviction. From this case, I learnt that prosecutors and law enforcement officers can make an individual to suffer imprisonment from crimes they did not commit, especially if such individuals are not efficient in their work. This article introduces us to the element of racialism in the administration of justice in United States of America. For instance, the article denotes that the Governor of Illinois, George Ryan, conceded that the death penalty system in United States of America was full of error because it discriminated upon the person who deserved to die and who deserved to live, by analyzing the color of their skin. Because of this, he decided to forgive the death row convicts in his state. Reflecting on this, I denote that though it was wise of him to carry out such kind of an action, it could have been good if he enacted policies and laws that would abolish death penalty in the State. This is because he was in the position of power. In my own opinion, the best way to reduce inequitable administration of justice in regard to the death penalty, it is important for states all over America to abolish the

Chinese and Japanese societies Essay Example | Topics and Well Written Essays - 1000 words

Chinese and Japanese societies - Essay Example Furthermore, we face typical prewar circumstances, wherein the imperialist powers jockey for position prior to slugging it out. As the jockeying rise, strange efforts will be necessary to avert a third world war. Moreover, perhaps only rebellion in one bloc or another can change the largely balance in time to prevent harmony between these two countries (Doyle, 2002, pp. 480-1).. According to the expert analysis the old China was a storage bin case. No doubt, one require only look at the flaw of China when tackle by Japanese assault: a few 450 million people rich in capital, rich in history, rich in cultural custom, yet nonetheless so mired in semi feudal, semi majestic stagnation that they could not district off the assault of a nation of 70 million. Beyond the shadow had there been no rebellion in progress, had there been no socialist Party, no United Front, no Eighth Route Army public meeting the people for confrontation, China was enriched with cultural beliefs of independence and ceased, for an imprecise period, to function as a nation. Now take a look upon the cultural values of Japan before World War I, No doubt, Sino-Japanese dealings were at low regardless of signs of revival. A number of people claim that cultural miscommunication among the two countries and two peoples are causative to the failing relations. Moreover they had great respect for cultural festivals and religious events. Class System Lets take a look upon class system in both strongest powers in Asia, the original beginning of the Republic centered on the three principles of the People: patriotism, democratic system, and People's Livelihood. As the century wind down toward a surprise conclusion that leaves free enterprise in charge both East and West, China built-in, experts observe no cause to alter my mind. Furthermore, the communalist world outlook include the alternative that Marxists could fail, in practice, to create in this century better societies free of class utilization stable, creative, and above all democratic truly self-governing, not simply control capitalist power networks by means of self-governing trimmings. But obviously we have so far observer merely one early round in a long-drawn-out global disturbance. As long as private enterprise dominates the world. Beyond the shadow, once socialism takes root as a feasible option a crucial guide to social regeneration Now take a look upon the class system of Japan, in modern times the basis of war on a world level has always been imperialist competition. Now that the collective bloc has disintegrated, conflicts between competing imperialist powers will unavoidably come to the fore and control global relations, as they have so frequently in the history. Moreover, we face a classic prewar state of affairs, wherein the imperialist powers jockey for place prior to slugging it out in Japanese society's class system. Gender Perceptions No doubt, Japan have called "democratic," had as its conjugal objective the disintegrate of the feudal system, particularly the agrarian system, and as its global objective the release of China from imperialist interference and control. The ant feudal constituent

The Evolution of Federalism Essay Example for Free

The Evolution of Federalism Essay Federalism is the current type of government used in the United States. In this system of government, there is distribution of power between central authority or the national government and the local political units. The framers of the United States Constitution decided that a federalist government would work best for the country because it can lead to a stronger and unified government thereby giving focus to the needs of each state and the country as a whole. Every type of government is unique in its own way and each has its own pros and cons. The evolution of a federal type of government has both positive and negative effects. Aside from unifying the government, the local government’s independence results in efficiency due to fast decision-making. The federal system provides convenience to the citizens because they can compare the structure in different states thereby giving them the ultimate decision where they want to live in. A federalist government has a greater chance for progress because their system allows them to strategize and formulate different approaches in their economic and political framework. The existence of a federal government avoids and reduces the risk of authoritarianism (Walker, 2001). There are also several disadvantages of the federal government such as the incoherence or overlapping of several policies among different states and the tendency for unhealthy competition among states due to the difference of governance. For its continued existence, the government needs to formulate a system regardless of the form. No type of government guarantees the success of a nation. At present, different structures of government are being used all throughout the world and by far, the only key to a progressive and successful society lies not in the government itself but the people behind it. References Walker, G. (2001). Ten advantages of a federal constitution. On Line Opinion. Retrieved April 20, 2009 from http://www.onlineopinion.com.au/view.asp?article=1265page=3

Comparing Low Calorie, Low Fat, and Low Carbohydrate Diets Essay

Comparing Low Calorie, Low Fat, and Low Carbohydrate Diets Comparing low calorie diets, low fat diets, and low carbohydrate diets involves looking at how they work, what problems they have, and what foods are allowed, restricted, or prohibited on each diet. Therefore, it is essential to keep in mind the recommended daily allowances of each nutritional component of a diet at non-weight loss conditions. The major nutritional components of a diet are grouped into the major categories fat, carbohydrates and sugars, and proteins. There are also vitamins and minerals that are not a group of their own but are associated with each category – there are different vitamins in each category. The body uses each of these components for a different purpose and needs each in a different amount. One of these needs is energy – energy to keep the heart beating, the brain working and all the various mundane aspects of day-to-day living. Any excess energy is stored as body fat. If it ever needs energy, the body can dip into these reserves – burn fat. Schematically, a healthy, non-weight loss conditions diet can be represented by a pie chart with each nutritional component as one proportionally sized piece of the pie. Each different diet – low calorie, low fat, and low carbohydrate – changes the pie in a different way. On a low calorie diet, the entire pie is shrunk. The proportions of fat, carbohydrates and sugars, and protein are kept the same but fewer calories are consumed. This way, the body does not receive all the energy it needs from the food that it intakes and is thereby forced to dip into its energy reserves – i.e. body fat. But, in cutting down on calories, the amount of other essential nutritional components, such as vita... ...it into cheese. Sweets are completely forbidden. Meat is also allowed, hence the nickname ‘the meat and cheese diet.’ And, most vegetables are allowed and must be consumed to remain healthy. Low calorie, low fat and low carbohydrate diets all aim at reducing the amount of energy obtained from food so that the body is forced to burn fat for fuel. Each has a different proscribed menu. Low calorie diets focus on restricting portion size and overall amount of food eaten while low fat and low carbohydrate diets eliminate fats and carbohydrates respectively. Because each type of food contains a unique set of vitamins, people who practice each of these different diets must be mindful of which vitamins their diet is not providing in adequate amounts and compensate accordingly. Works Cited: http://www.weightlossforgood.co.uk/fat_information.htm

Interpersonal Conflict in Movies (American Beauty) Essay

Interpersonal conflict is â€Å"a struggle that occurs when two people cannot agree on a way to meet their needs† (Beebe, Beebe & Redmond, 1999, p.248). Interpersonal conflict can be of love, spirituality, morals etc. In American Beauty (film), interpersonal conflicts are shown as reason to destroy household. Household that appears to be perfect and imaginary from outside, are moth-eaten from inside, owing its failure to interpersonal conflict within the family. Many characters versus character conflicts are shown like interpersonal conflict between Lester Burnham and her daughter Jane, between Angela and Jane, between Col Fitts and his son Ricky, unhappy marriages of Lester and Carolyn and that of Col Fitts and his silent wife, but the conflict between Lester Burnham and his wife Carolyn is of much importance as it was not handled properly.. Three types of conflict are shown in the Lester’s and Carolyn’s interpersonal conflict, namely pseudo conflict, simple con flict and ego conflict. Lester Burnham and his wife Carolyn are living in a pseudo environment where both hate the life in which they are living since the start of the movie. This conflict somehow seemed to last throughout the movie and was not handled properly regardless of the efforts made by the couple. The conflict between them was attributed to the egocentric attitude of Lester and Carolyn towards each other, seeds of lust and adultery, materialistic and pessimistic approach of Carolyn towards happiness and Lester’s lost of interest in the family. The couple should have encouraged healthy discussions in the family and should have avoided the show-off of fake life .As Scott suggests that conflict are more than just debates, or negotiations, in that they are an escalation of everyday competition and discussion into an arena of hostile or emotion provoking encounters that strain personal or interpersonal tranquility or both. During this conflict, they did not even realize how far it was taking them from their daughter Jane. Giving proper time to their daughter and family would have stopped the conflict from escalating. Seeds of adultery, cheating and lust took them away from each other. Carolyn viewed Lester as a loser. Carolyn view materialistic objects as success and Lester sees happiness as success. Lester’s normal life with a monotonous dead-end job and Carolyn’s hard luck in real estate because of pseudo-competition buddy â€Å"The King† Kane was depressing for the couple. The conflict within the couple multiplies day by day. Their physical distances added fuel to fire. Both are sexually frustrated and this was evident in routine fights even fight over song played during the dinner. However, intimate relation with each other would have protected Lester from his interest in Angela and that of Carolyn’s in Kane. Given that couple had focused on the inner beauty of life before than their focus on materialistic beauty (Lester finally realized), the interpersonal conflict would have resolved.